April 4, 2013

A Case Against Amazon Angst

Reimagining the store of the future

The Internet’s power to level the brick and mortar retail model shows no signs of abating. From consumer electronics to staples like toilet paper and toothpaste, if it can be sold and delivered, Amazon now sells it. Amid this existential threat, many retailers are asking what the store of the future is, but that’s the...

April 3, 2013

Trends Issue 10

Customer Segmentation

The advantages and limitations

It’s time to take an honest look at what segmentation studies can and can’t do…and whether it’s what you really need. Too much information, running through my brain. Too much information, driving me insane. — The Police The Police declared this back in the early 80s, and it’s truer today than ever before. Over the...

April 2, 2013

Project Work Issue 10

Samsung Global Flagship

Deepening the connection with customers

In recent years, South Korea-based global electronics giant Samsung has plunged itself into the forefront of mobile innovation by transitioning from a follower to a leader in technology research and development. Samsung engaged WD Partners to design their global flagship store as a vehicle for this high profile brand expansion. This 12k sq. ft. mother-ship...

April 1, 2013

What If... Issue 10

What If We Embraced Amazon’s Success?

(Source: “The state of retailing online 2012” Shop.org/Forrester Research) Perhaps Amazon is unintentionally inspiring a new breed of in-store experiences. We can do better than this! WD Partners is currently fielding a consumer study that seeks to answer the question: How can physical stores rival the best tools and conveniences of the online shopping model?...