We’ve said it once and we’ll say it a hundred times more. COVID-19 didn’t disrupt our industry, it accelerated it by catapulting brands forward and forcing them to meet the rapidly evolving preferences of consumers.
Customers were already using the physical space in new ways, with business models that included: BOPIS, showrooms, pick-up-only stores, brand billboards, delivery posts, community centers and of course—shopping online. And these immediately became the most dominant ways we shopped. But now what? Will shopping revert to resemble the past or will it remain in the present?
We’re trying something a little different with this piece… we’re going to give you a sneak peek at the presentation we’re giving at NRF Retail Converge on this exact topic. Take a click through the slides to see ways that brands can put the pedal to the medal and meet customers in the fast lane. Accelerator. Get it? 🙂