11 Come 11: A Wayfind History of Google Trends

All bets are on and we are feeling lucky… 11 come 11! This isn’t beginner’s luck, because we have officially published 50 Wayfind issues! That’s 250 articles, 50 full issues, and 11 years of content from the best thinkers. We thought it would be fun to take a look back at relevant trends over the...

Dark Restaurants: A Case Study in Innovation

This piece was written by Nicole Rupersburg and originally appeared on the RestaurantSpaces blog. What is the restaurant of the future going to look like? Right now, quite frankly, it’s impossible to say. What we know for certain is that, at least in the near-term, the restaurant of the immediate future is going to look...

Mike Tyson vs The Great Accelerator

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Tara Yavorsky VP, Marketing WD Partners We’ve said it once and we’ll say it a hundred times more. COVID-19 didn’t disrupt our industry, it accelerated it by catapulting brands forward and forcing them to meet the rapidly evolving preferences of consumers. Customers were already using...

Feeding the People: Restaurant Concepts that Drive Consumption

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Tara Yavorsky VP, Marketing WD Partners Jody Wasbro SVP, Strategy & Experience Design WD Partners Robot chefs. AI taking drive-thru orders. Drone delivery. A tech-influenced restaurant industry is no longer a far-off future. It’s here. And it has been brought on by some of the...

The Emergence of Fast Fill Commerce

Are “Dark Stores” the store of the future? Our research indicates the answer is an unequivocal sometimes. But for starters, the lexicon is all wrong. If this is the commonplace term used to define the new future of commerce, it’s a dismal one and demands to be rebranded with more positive and hopeful language. Technically,...

Malls Are on Life Support: Not So Fast

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Digital has officially dominated. If you have been with us throughout the past few years, you know that we have been following the state of physical retail in the face of an eCommerce explosion. We have done our research, analyzed the data, and brainstormed more...