Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

The Store of the Future Is Not a Store

People don’t have to go to stores anymore, they have to want to go to stores


Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Although we've been talking about that statement for quite some time now, this year has really taken it to another level. Store and mall traffic were at all-time lows in 2019 but boy, would we take those numbers now. Many retailers were closed, literally closed...

WD’s State of Shopping Research

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners No one truly knows what will happen post-COVID, mostly because we haven’t reached the post part yet. The country has tried to make some semblance of a reopening happen to various levels, but most would agree that we’re not where we all want to be...

More Than a Store: The Grocery Store of the Future

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Joanne Heyob SVP, Operations Strategy & Design WD Partners The grocery industry, as a whole, has been reluctant to change. For years, brands have been comfortable knowing they provided an essential service for customers. Executives have seen innovation as an unneeded expense instead of an...

The Store of the Future is Not a Store

The following is a preview of our upcoming white paper. The last couple months have seemingly changed everything about stores. Social distancing. Employees behind shields. Customers wearing masks. And how about these stories exemplifying how quickly things have changed: Walmart’s app sees record downloads, surpasses Amazon by 20% (TechCrunch) Amazon stops accepting new online grocery...