Tag: Issue 09

February 4, 2013
Research Issue 09

The Omni-Channel Dilemma

Focus or fail


In all ways or places. It’s the dictionary meaning of the omni in omnichannel, the latest coinage in the game I’ve come to call business jargon bingo. The hybrid word attempts to capture the new pervasive power brands have to stoke the buy impulse. It’s a suitable, if pompous concept, considering omni normally comes before...

February 3, 2013
Trends Issue 09

Marketing and Men

Ignore evolving social norms at your peril


It’s the conventional wisdom touted daily via a thousand PowerPoint slides in a thousand new business and campaign pitches: Women drive 80% of consumer purchases. And it’s simply not true anymore. Over the last four decades, women and men carved out and created more equitable workplaces, recalibrated domestic duties and as Hanna Rosin has so...

February 1, 2013
What If... Issue 09

What If Partnerships Got More Creative?

“More and more, we’re seeing retailers pursue strategic partnerships with the goal of expanding their channel and improving customer convenience. In some cases, strictly online retailers might find that they have a lot to offer a struggling brick and mortar brand, and vice versa. There are many legal and strategic challenges, but it’s interesting to...