What If Amazon Opened Stores?


Amazon is a fierce opponent when it comes to retail. And the amazing part is that they don’t even have stores—yet. So, what would happen if Amazon slapped some NEON on their warehouses and opened them for business?

Would their uncanny knack for suggesting winner upsales translate in the real world? How about the ubiquity of their presence? Already synonymous with online shopping, they would be nothing short of epic as a brick-and-mortar presence, especially as they continue to expand. Not to mention eliminating the one thing that keeps them from completely destroying every retailer in the universe: instant gratification. What have you got when they decide to “get real”? Can you compete?


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