What If Partnerships Got More Creative?

By John Bajorek

What If

“More and more, we’re seeing retailers pursue strategic partnerships with the goal of expanding their channel and improving customer convenience. In some cases, strictly online retailers might find that they have a lot to offer a struggling brick and mortar brand, and vice versa. There are many legal and strategic challenges, but it’s interesting to think about the possibilities.”

John Bajorek
John Bajorek
Executive Vice President, Strategic Growth & Innovation
WD Partners

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