2022 Predictions

Retail’s Greatest Minds Predict!!

With much effort (no lie), the fab Wayfind team has scoured the globe and asked some of the best financial and retail minds we know to give us a sec on 2022. This is one of our favorite things to do, even though it can take months to get a hold of these geniuses… but voila! Here they are, so, enjoy!

(ps: The names have been altered to nick names so as to protect their identity from those ever-cancelling social rascals – also, to let them feel more comfy about their secrets, we inserted clues so you can guess their identity and bomb their Insta accts anyway.)

JOZ (you know, the shark)

  • Competition for talent will continue to be strong
  • The groundhog will see his shadow

Jimbo (high roller)

  • Continued worker shortage ignites stagflation
  • Germany wins the world cup
  • Jeff Bezos personally invites me on a Blue Origin space flight

Dimples (movie star)

  • Hiring will continue to be challenging
  • Inflation will continue to climb
  • Shipping/logistical issues will slowly begin to improve by mid-year

Hodgy (think: cheesesteak)

  • Continued inflation could cause downturn in retail hard goods
  • Fast fashion (as bad as it is) will compound further pressure on High St. brands (ie: Macy’s)
  • Sustainability / regeneration etc. will continue to be a focus for the big boys (even if it’s just PR) but could & should lead to a period of existing facility overhauls & new build

Stan-o-matic (half machine, half human)

  • Retailers, employer clinics, and new primary care “chains” begin an expansion to reinvent primary care and take share from traditional practices
  • Consumer pent up needs for healthcare overwhelm the system, leading to further frustration with wait times and delays

JoJo (like the hyper smart monkey)

  • Retail will undergo a revolution and finally right-size stores based on the consumers who shop each market

The Great Wazoo (le brain)

Shlager (El Jeffe)

  • Supply Chain
    • Critical component availability will be more acute than it is now
    • Increased financial incentive to build domestic manufacturing capacity
    • Lag in deployment of domestic production exacerbates supply chain issues
  • Employment
    • Pressure increases on the employer to find qualified employees to fulfill demands
    • Automation grows to offset the employment shortages
    • Collective bargaining leverage increases
  • Economy
    • Inflationary pressures will continue to grow based on all the above.
  • Digital
    • Metaverse economy is unstoppable. Huge opportunity with significant societal overhead
    • US banking system adopts/regulates bitcoin
  • Office/workplace
    • Hybrid is it, end of conversation
    • Massive real estate reset in this property type accelerates
  • Socioeconomic
    • Continued gutting out of the middle in everything

Gumby (not Pokey)

  • WFH, Covid, and tech dominance will continue, just to a lesser degree
  • Retail sales, especially at physical (stores) will level off, exacerbating the demise of the weak and the power of the mighty
  • used / re-sale / vintage / rental will become a major initiative for retailers
  • the great “crypto-currency is real!” explosion and gold rush
  • restaurants will be back with a vengeance
  • Americans finally catch up on livestreaming retail

Heinzy (spicy tomato)

  • USA will excel in the Winter Olympics, but come in second in the medal count behind China
  • Unemployment will continue to drop, as individuals realize they must go back to work (because they are broke)
  • Shortages in the supply chain will begin to ease
  • Buffalo Bills will win the Super Bowl
  • People will stop talking about COVID every day, and resume their normal lives
  • Stock market will set new record highs

Sunny (glass half full)

  • Going into 2022, we continue to see a bullish trend on business which will encourage robust investment on growth and development
  • Disruptions impacting the short-term business needs are being planned/ accounted for and we see client’s preparing for an early start to their development cycle
  • Our clients have spent time introspecting, challenged traditional store development norms, and are ready to engage our end-to-end service offerings which will help innovate and manage scale
  • We are excited to partner with our clients to solve their business needs and make a difference

Bates (motel)

  • Electric Cars – These are picking up a lot steam… If Tesla and Rivian can keep production up, I think we see an additional double digit approval in ’22 of people that would switch from petro to electric
  • Vacations – I think people are going work really hard to get away from home this spring and summer with confidence around safety up, and still having expendable income
  • Resignations – This will continue through Q1 as pent up professional anxiety will drive the workforce to explore what a new job holds for them, and if it increases their workday satisfaction and contributes to their future career goals

Bert (bespoke country bumpkin)

  • With nearly two years of pandemic behind us, and the embracing of a mixed WFH / hybrid work environment, we have adapted to more embedded agility within our business. In 2022, WD will continue rely on a more Agile approach to how we lead, manage, and execute – challenging traditional work hierarchy paradigms by providing a much higher level of trust, responsibility, and accountability to our associates
  • Syracuse University basketball – aka Team Boeheim(s), led by brothers Buddy and Jimmy, will set a new on-campus attendance record in close win against Duke in the Carrier Dome!
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