A Customer Divided: The Love/Hate Relationship with Walmart
Can Walmart Unite its Polarized Customer Base?
It simply didn’t make sense at first blush: About half the people said they loved Walmart; the other half said they don’t. Even more confounding, such sharp customer polarization often hinged on the same metric: Customer service. How did the world’s largest retailer manage to measure up to half the people, even as it failed...