March 22, 2017

Omni-Channel is BS

It’s About Doing the Right Thing

There is an ever-present buzz swirling around the idea of omni-channel marketing in today’s retail landscape. Brands are being told they must have an omni-channel plan that stretches across mobile apps, websites and brick-and-mortar stores in order to stay competitive among an increasingly savvy and curious consumer base. We say that’s BS! When it comes...

March 22, 2017

Trends Issue 26

An Open Letter From A Millennial

Fix Your Omni-Channel!

Dear retailers, Just last week I woke up after a great night’s sleep. Feeling ambitious, I grabbed my phone from my nightstand and opened up Instagram to see what was going on. Scrolling through I saw one of my favorite retailers posted that a jacket I had my eye on was going on sale for...

March 22, 2017

Project Work Issue 26

Electrolux Showroom Experience

Step Into Our Kitchen and Be Inspired

Electrolux was looking for an immersive flagship showroom experience within a Ferguson Bath, Kitchen and Lighting Gallery in Arizona. With the intent of attracting homeowners who are in the process of selecting kitchen designs and appliances, the first step was to learn about the shoppers. Enter the Insights and Strategy Team whose research uncovered that...

March 22, 2017

Readers' Poll Issue 26

Would you Shop at a Store or Restaurant that had no Visible Associates?

March 22, 2017

What If... Issue 26

What If Your Manager was a Robot Powered by AI?

Imagine a day when you walk into your office and learn that your formerly very human boss has been replaced by a robot. And not just any robot, but a learning robot that is powered by artificial intelligence and gets smarter the longer it “ingests” data. You know, like the robot that won Jeopardy. What...