Tag: Issue 07

July 4, 2012
Research Issue 07

The Continuum of Cool

Navigating the Boomer-Millennial Divide


Continuum of Cool
Every specialty brand in America today must decide how to appeal to two arguably incompatible demographic groups. Eighty million Millennials will soon reach peak buying power. At the same time, Baby Boomers are entering new lifestyle stages – retirement, second career, empty nester – and so in many retail categories, brand loyalty is up for...

July 3, 2012
Trends Issue 07

Do We Really Need LEED?

Are the bragging rights worth the cost?


The question posed in the title of this article, “Do We Re ally Need LEED,” is rhetorical. Well, mostly. Let’s clarify. Do the retail and restaurant industries need to make responsible building and energy conservation a priority? Absolutely, unambiguously yes. But is LEED certification the ideal guideline for us to follow? There’s the real question....