April 4, 2011

Grocery’s Next Generation

How Millennials will change food shopping

WD Partners’ whitepaper, Grocery’s Next Generation, explores how Millennials shop in grocery stores, what they expect out of that experience, and why they are the first wave of a generational trend that will change the way we shop forever. The latest consumer generation, known as the Millennials, is about to knock the wheels off your...

April 3, 2011

Trends Issue 02

Integrate or Die

Keeping up with consumers

The headline of this article isn’t an exaggeration. Just ask Borders. Or Blockbuster. These once- great brands didn’t fail solely because of changing tastes and technology; they failed because they did not evolve and align their channels to remain competitive. Not surprisingly, consumers chose what benefited them most—more convenience and value. With an increasingly global...

April 2, 2011

Project Work Issue 02

E-Mart

The rebirth of Korea's largest retailer

E-Mart is the largest retailer in South Korea, with more than 120 big-box superstores across the peninsular country. With an eye toward a brand invention and format development, E-Mart engaged WD Partners and Prophet, E-Mart’s business, brand and strategy consultants, to create three specific retail concepts: Matrix, a consumer electronics store focused on urban millennials;...