The pandemic accelerated everything already in acceleration. Then we came out of lockdown and it was like the brakes failed—change came faster than ever. The idea of a self-contained, physical store no longer held. The flurry of options available to consumers have since, like a Supernova, exploded into a thousand pieces. You can shop anywhere, anytime, and in any way you choose, and then some. Pick-up-at-a-dark-store, touchless checkout, one-hour delivery, mini local shops, pop-ups, brand trucks… everything blew up… again.
WD asked thousands of consumers across the universe to divulge their new shopping preferences. Uncover the responses with us by downloading Retail Supernova for FREE below!