Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

How to Save Today’s Mall

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Barrie Scardina Head of Retail for the Americas Cushman & Wakefield On Cyber Monday, the retail industry achieved a new milestone–the single largest e-commerce day on record with $10.8B in sales! According to a report from Creditntell, this represented over a 200% increase from 2016...

A Holiday Like No Other

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners John Lennon once famously wrote, "so this is Christmas, and what have you done?" Boy, Johnny, good call on 2020. Let's see, what have I done… about 150 zoom calls, 1,000 walks to nowhere, 4,200 cups of coffee, 3,000 miles on the bike, 12 binged...

Peace Out 2020

3 Ways to Bring It in the New Year


Author Joanne Heyob SVP, Operations Strategy & Design WD Partners Exit election predictions, enter holiday shopping projections. With November well underway and Black Friday (is that still a thing?) on the horizon, we have been wondering how holiday shopping looks in a pandemic-stricken market. Reflecting on 2019, it was evident that brick and mortar was...

Can Customers Predict Sales? Answer: Duh!

Authors John Bajorek EVP, Strategic Growth & Innovation WD Partners Tara Yavorsky VP, Marketing WD Partners We’d be remiss to not have some sort of “look back on 2020” article in this year’s Holiday issue of Wayfind. Especially given the WTF kind of year this one has been. Phew! The pandemic has done a number...