The Macy’s Effect

Author Lee Peterson Executive Vice President, Brand, Strategy & Design WD Partners It was February 28, 2005. The day Terry Lundgren, CEO of Federated Department Stores, announced one of the largest deals in retail history: The merger of 491 May Department Stores with 450 locations operated by Federated. You could sum up the deal’s promise,...

11 Come 11: A Wayfind History of Google Trends

All bets are on and we are feeling lucky… 11 come 11! This isn’t beginner’s luck, because we have officially published 50 Wayfind issues! That’s 250 articles, 50 full issues, and 11 years of content from the best thinkers. We thought it would be fun to take a look back at relevant trends over the...

An Open Letter From A Millennial

Fix Your Omni-Channel!


Author Jeff Arps Sr. Director, Business Development WD Partners Dear retailers, Just last week I woke up after a great night’s sleep. Feeling ambitious, I grabbed my phone from my nightstand and opened up Instagram to see what was going on. Scrolling through I saw one of my favorite retailers posted that a jacket I...

We Believe in Showroom Stores, So Does Dyson

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Brand: Dyson, a UK appliance maker owned by eccentric billionaire James Dyson. Company sales: $3 billion+ Showroom Network: Paris, Tokyo, Moscow, Jakarta, New York, London, San Francisco, Toronto. Dyson also now operates 460 stores in China, including flagship stores in Shanghai and Beijing. Recent Showroom...

Mike Tyson vs The Great Accelerator

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Tara Yavorsky VP, Marketing WD Partners We’ve said it once and we’ll say it a hundred times more. COVID-19 didn’t disrupt our industry, it accelerated it by catapulting brands forward and forcing them to meet the rapidly evolving preferences of consumers. Customers were already using...

Amazon Be Slayin’ It!

The past year has been intense for our industry. Yet many brands, stores, restaurants, and chains have risen to the challenge and found a way to succeed amongst the chaos and change. In the words of the great Beyonce, they slayed it. How did they do it? By listening to the consumer. Hearing, learning, and...