11 Come 11: A Wayfind History of Google Trends

All bets are on and we are feeling lucky… 11 come 11! This isn’t beginner’s luck, because we have officially published 50 Wayfind issues! That’s 250 articles, 50 full issues, and 11 years of content from the best thinkers. We thought it would be fun to take a look back at relevant trends over the...

An Open Letter From A Millennial

Fix Your Omni-Channel!


Author Jeff Arps Sr. Director, Business Development WD Partners Dear retailers, Just last week I woke up after a great night’s sleep. Feeling ambitious, I grabbed my phone from my nightstand and opened up Instagram to see what was going on. Scrolling through I saw one of my favorite retailers posted that a jacket I...

We Believe in Showroom Stores, So Does Dyson

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Brand: Dyson, a UK appliance maker owned by eccentric billionaire James Dyson. Company sales: $3 billion+ Showroom Network: Paris, Tokyo, Moscow, Jakarta, New York, London, San Francisco, Toronto. Dyson also now operates 460 stores in China, including flagship stores in Shanghai and Beijing. Recent Showroom...

Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

Accelerating Trends in the Physical Space

Authors Jody Wasbro SVP, Strategy & Experience Design WD Partners John Bajorek EVP, Strategic Growth & Innovation WD Partners Things will never really be the same again. We can all agree on that right? Will you ever lick your fingers before trying to pry open the fresh produce bag at the grocery store again? Will...

The Store of the Future is Not a Store

The following is a preview of our upcoming white paper. The last couple months have seemingly changed everything about stores. Social distancing. Employees behind shields. Customers wearing masks. And how about these stories exemplifying how quickly things have changed: Walmart’s app sees record downloads, surpasses Amazon by 20% (TechCrunch) Amazon stops accepting new online grocery...

Extreme Makeover – Retail Edition

If you know, you know. It’s a big deal to convert yesterday’s basic transactional store into a 21st century omni-optimized micro-fulfillment center. But in order to compete with the ultimate retailer that goes by the name of Amazon, retailers need to make big changes to stores themselves and the operations that makes them run like...