Peace Out 2020

3 Ways to Bring It in the New Year


Author Joanne Heyob SVP, Operations Strategy & Design WD Partners Exit election predictions, enter holiday shopping projections. With November well underway and Black Friday (is that still a thing?) on the horizon, we have been wondering how holiday shopping looks in a pandemic-stricken market. Reflecting on 2019, it was evident that brick and mortar was...

Can Customers Predict Sales? Answer: Duh!

Authors John Bajorek EVP, Strategic Growth & Innovation WD Partners Tara Yavorsky VP, Marketing WD Partners We’d be remiss to not have some sort of “look back on 2020” article in this year’s Holiday issue of Wayfind. Especially given the WTF kind of year this one has been. Phew! The pandemic has done a number...

The Store of the Future Is Not a Store

People don’t have to go to stores anymore, they have to want to go to stores


Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Although we've been talking about that statement for quite some time now, this year has really taken it to another level. Store and mall traffic were at all-time lows in 2019 but boy, would we take those numbers now. Many retailers were closed, literally closed...

How to Reorganize Like a 21st Century Business

Authors Joanne Heyob SVP, Operations Strategy & Design WD Partners John Bajorek EVP, Strategic Growth & Innovation WD Partners Lee Peterson EVP, Thought Leadership & Marketing WD Partners We recently heard someone say that the Coronavirus didn’t disrupt retail—it actually accelerated retail. We couldn’t agree more. Brands have been catapulted into a dramatic state of...