11 Come 11: A Wayfind History of Google Trends

All bets are on and we are feeling lucky… 11 come 11! This isn’t beginner’s luck, because we have officially published 50 Wayfind issues! That’s 250 articles, 50 full issues, and 11 years of content from the best thinkers. We thought it would be fun to take a look back at relevant trends over the...

Mike Tyson vs The Great Accelerator

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Tara Yavorsky VP, Marketing WD Partners We’ve said it once and we’ll say it a hundred times more. COVID-19 didn’t disrupt our industry, it accelerated it by catapulting brands forward and forcing them to meet the rapidly evolving preferences of consumers. Customers were already using...

Amazon Be Slayin’ It!

The past year has been intense for our industry. Yet many brands, stores, restaurants, and chains have risen to the challenge and found a way to succeed amongst the chaos and change. In the words of the great Beyonce, they slayed it. How did they do it? By listening to the consumer. Hearing, learning, and...

New EV Research (It’s Not Just About Tesla)

Author Tara Yavorsky VP, Marketing WD Partners You can't escape the Electric Vehicle talk these days. Major players are putting a stake in the ground publicly proclaiming they will be "all electric" in as little as 5 years. Exxon's stock dropped in half last year and Elon Musk is hosting SNL episodes. Earlier this year,...

The Emergence of Fast Fill Commerce

Are “Dark Stores” the store of the future? Our research indicates the answer is an unequivocal sometimes. But for starters, the lexicon is all wrong. If this is the commonplace term used to define the new future of commerce, it’s a dismal one and demands to be rebranded with more positive and hopeful language. Technically,...

Malls Are on Life Support: Not So Fast

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Digital has officially dominated. If you have been with us throughout the past few years, you know that we have been following the state of physical retail in the face of an eCommerce explosion. We have done our research, analyzed the data, and brainstormed more...