Mike Tyson vs The Great Accelerator

Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Tara Yavorsky VP, Marketing WD Partners We’ve said it once and we’ll say it a hundred times more. COVID-19 didn’t disrupt our industry, it accelerated it by catapulting brands forward and forcing them to meet the rapidly evolving preferences of consumers. Customers were already using...

New EV Research (It’s Not Just About Tesla)

Author Tara Yavorsky VP, Marketing WD Partners You can't escape the Electric Vehicle talk these days. Major players are putting a stake in the ground publicly proclaiming they will be "all electric" in as little as 5 years. Exxon's stock dropped in half last year and Elon Musk is hosting SNL episodes. Earlier this year,...

Malls Are on Life Support: Not So Fast

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Digital has officially dominated. If you have been with us throughout the past few years, you know that we have been following the state of physical retail in the face of an eCommerce explosion. We have done our research, analyzed the data, and brainstormed more...

Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

A Holiday Like No Other

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners John Lennon once famously wrote, "so this is Christmas, and what have you done?" Boy, Johnny, good call on 2020. Let's see, what have I done… about 150 zoom calls, 1,000 walks to nowhere, 4,200 cups of coffee, 3,000 miles on the bike, 12 binged...