Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

How to be the Amazon of Auto Sales

Authors John Bajorek EVP, Strategic Growth & Innovation WD Partners Mark Bateman VP, Business Development WD Partners Tara Yavorsky VP, Marketing WD Partners The auto industry has seen a lot of changes in the last few years, including car shares and subscriptions, the rise of car tech and driverless cars, and the entry of “new”...