11 Come 11: A Wayfind History of Google Trends

All bets are on and we are feeling lucky… 11 come 11! This isn’t beginner’s luck, because we have officially published 50 Wayfind issues! That’s 250 articles, 50 full issues, and 11 years of content from the best thinkers. We thought it would be fun to take a look back at relevant trends over the...

New EV Research (It’s Not Just About Tesla)

Author Tara Yavorsky VP, Marketing WD Partners You can't escape the Electric Vehicle talk these days. Major players are putting a stake in the ground publicly proclaiming they will be "all electric" in as little as 5 years. Exxon's stock dropped in half last year and Elon Musk is hosting SNL episodes. Earlier this year,...

Digital First – Why It’s Essential

Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners December 1997, a vivid memory. I spent a lot of time setting up a PC and modem the previous month and now, in what seemed amazing at the time, I was Christmas shopping. One present, done. Two. Three. The whole list. Back then, the choices...

How to be the Amazon of Auto Sales

Authors John Bajorek EVP, Strategic Growth & Innovation WD Partners Mark Bateman VP, Business Development WD Partners Tara Yavorsky VP, Marketing WD Partners The auto industry has seen a lot of changes in the last few years, including car shares and subscriptions, the rise of car tech and driverless cars, and the entry of “new”...