Category: Research

November 18, 2020
Research Issue 46

Can Customers Predict Sales? Answer: Duh!

Authors John Bajorek EVP, Strategic Growth & Innovation WD Partners Tara Yavorsky VP, Marketing WD Partners We’d be remiss to not have some sort of “look back on 2020” article in this year’s Holiday issue of Wayfind. Especially given the WTF kind of year this one has been. Phew! The pandemic has done a number...

September 16, 2020
Research Issue 45

The Store of the Future Is Not a Store

People don’t have to go to stores anymore, they have to want to go to stores


The Store of the Future Is Not a Store
Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners Although we've been talking about that statement for quite some time now, this year has really taken it to another level. Store and mall traffic were at all-time lows in 2019 but boy, would we take those numbers now. Many retailers were closed, literally closed...

July 14, 2020
Research Issue 44

How to Reorganize Like a 21st Century Business

How to Reorganize Like a 21st Century Business
Authors Joanne Heyob SVP, Operations Strategy & Design WD Partners John Bajorek EVP, Strategic Growth & Innovation WD Partners Lee Peterson EVP, Thought Leadership & Marketing WD Partners We recently heard someone say that the Coronavirus didn’t disrupt retail—it actually accelerated retail. We couldn’t agree more. Brands have been catapulted into a dramatic state of...

July 14, 2020
Research Issue 44

WD’s State of Shopping Research

WD's State of Shopping Research
Author Lee Peterson EVP, Thought Leadership & Marketing WD Partners No one truly knows what will happen post-COVID, mostly because we haven’t reached the post part yet. The country has tried to make some semblance of a reopening happen to various levels, but most would agree that we’re not where we all want to be...

July 14, 2020
Research Issue 44

More Than a Store: The Grocery Store of the Future

More Than a Store: The Grocery Store of the Future
Authors Lee Peterson EVP, Thought Leadership & Marketing WD Partners Joanne Heyob SVP, Operations Strategy & Design WD Partners The grocery industry, as a whole, has been reluctant to change. For years, brands have been comfortable knowing they provided an essential service for customers. Executives have seen innovation as an unneeded expense instead of an...

May 13, 2020
Research Issue 43

The Store of the Future is Not a Store

The Store of the Future is Not a Store
The following is a preview of our upcoming white paper. The last couple months have seemingly changed everything about stores. Social distancing. Employees behind shields. Customers wearing masks. And how about these stories exemplifying how quickly things have changed: Walmart’s app sees record downloads, surpasses Amazon by 20% (TechCrunch) Amazon stops accepting new online grocery...