May 21, 2019

Mercado Little Spain at Hudson Yards

This is an ode to the strategists. Specifically, our strategists. At WD, our projects are a unique blend of strategy, design & brand, operations, visualization services, architecture & engineering and construction services. All exceptionally important. All exceptionally talented. But for this particular project, we want to give a special shout out to the team that’s...

March 6, 2019

Project Work Issue 36

Baskin-Robbins

We are retail experience boys and girls living in a retail experience world. In case you’ve missed it, today’s consumers want a side of experience with their retail entrée. In fact, in some cases the store experience is more important than the product itself. It doesn’t matter if people are shopping for shoes, groceries or...

January 15, 2019

Project Work Issue 35

WeWork

Expanding collaborative work environments one WeWork at a time

The dreaded open work environment. Endless cubicles. Freezing cold offices. Blazing hot conference rooms. Spotty WiFi. None of the above are elements today’s worker wants to deal with. Enter WeWork. Beautiful, inviting, inspiring, collaborative workspaces built with community in mind. As the co-working culture grows and more people continue to work remotely, WeWork is in...

April 11, 2018

Project Work Issue 31

Sonic EchoPark

Reinventing the Way You Shop for Used Cars

What do you think of when you hear "Used Car Shopping"? You probably cringe a little as you conjure up an image of a salesperson who might three parts smarmy, slippery and dishonest. And then there's the idea of walking a used car lot and wondering if something is wrong with the vehicle, has it...

September 26, 2017

Project Work Issue 28

Seventh Generation

Making natural products more mainstream

Over the last 25 years Seventh Generation has been working to craft plant-based products that are safe and work. As the “wellness” trend has grown and become more mainstream, so has their portfolio. It includes household products like hand soap and laundry detergent as well as baby products and most recently feminine care products. And...

March 22, 2017

Project Work Issue 26

Electrolux Showroom Experience

Step Into Our Kitchen and Be Inspired

Electrolux was looking for an immersive flagship showroom experience within a Ferguson Bath, Kitchen and Lighting Gallery in Arizona. With the intent of attracting homeowners who are in the process of selecting kitchen designs and appliances, the first step was to learn about the shoppers. Enter the Insights and Strategy Team whose research uncovered that...