Restaurant of the Future – Part 2

In Restaurant of the Future – Part 1, we explored the industry pressures and environmental trends that are impacting today’s restaurant operators, and how future-forward brands are adapting to compete. We concluded with a recommendation outlining three principles that brands will need to nail in order to be successful in the future: Serve Up Solutions...

The Holly Jolly Customer: How to Win at Retail

The adage "the customer is always right" is not new. But never has it been truer than this year. The "Uberization" of retail—give me what I want when and how I want it—has shifted the way customers expect to interact with brands and retailers and it's not going to change anytime soon. In an upcoming...

Krispy Kreme

I scream, you scream, we all scream for doughnut-infused ice cream! And where can such a thing be found? The ultimate Krispy Kreme store in Concord, North Carolina—the brand's first comprehensive store redesign in over a decade. WD was thrilled to take on this unique challenge of efficiently creating a new store to be used...

The Naughty or Nice List

As we prepare to put a bow on 2019, we thought it would be fitting to ask the experts (our own WD associates) which brands they'd put on the naughty or nice list. In no particular order, here are a few brands that are standing out for all the right or wrong reasons. Naughty Abercrombie...