As the American originator of the Smoothie, and with ambitious plans for global expansion, Smoothie King wanted to update its brand identity and store environments to express the importance of healthy living.
Even businesses that evolve with the times may discover that their “look and feel” isn’t keeping up. It was time to refresh the Smoothie King brand. Updating the store environment, from the logo to the color palette, was an important way to support changes being made to the menu.
The newly designed look takes the Smoothie King philosophy of “Fresh Forward” to heart. Clean, simple lines echo the natural ingredients on the menu and bright, inviting lights invigorate the space with energy. From the signage to the furnishings, the stores have been de-cluttered and modernized.
Consumers in emerging markets are ambitious, tech-savvy, and eager to improve their lives. Wishing to eat well and pursue a healthy lifestyle is a global human endeavor, not just an American one. So it was important that the new Smoothie King design appealed to young, health-conscious consumers around the world.