It’s not easy to be revolutionary in a field that has done things the same way for decades, but that is exactly what Sonic Automotive did with the pre-owned car buying experience. Turning the industry on its head required Sonic and their team of partners to work tirelessly for two years to innovate this highly profitable space. They focused on appealing to a younger demographic and exhibiting exemplary customer service above and beyond the “typical used car buying” experience.
The EchoPark store located in Thornton, a suburb of Denver, was designed and engineered from the ground up. It is a contemporary, LEED-certified space designed with bright colors, comfy seats, and integrated technology in welcoming spaces. It provides a pre-owned car shopping experience environment that encourages a comfortable low-stress dialog, unlike anything in the automotive industry.
By integrating elements from environments outside of the auto industry, EchoPark has truly differentiated themselves from their competitors. Using high-end finishes and a no-pressure sales strategy makes them truly unique. In addition to the large main Hub location, EchoPark also has two equally impressive neighborhood stores (with two more under construction) that bring this exceptional experience closer to home for their customers.
It took many partners working together to bring this revolutionary buying experience to life. WD Partners collaborated with the team on strategy, environment design, graphic design, architecture, estimating as well as vendor selection. ai Design Group, Inc. was the AOR for the Denver locations, Huge developed the branding and digital experience, Rives Construction Company, Inc. served as the general contractor for the Denver Hub store, Unified AV Systems were responsible for the digital hardware.