The current crisis has shown that healthcare must be accessible everywhere. Though pandemic circumstances may not always be the case, there are many common illnesses that should not require a doctor’s office visit. Traditionalists will scoff at the thought of virtual healthcare, but one billion virtual visits in 2020 cannot be ignored (CNBC). It’s clear that consumers want the convenience of virtual healthcare. The $64 billion question remains: now that it’s clear virtual healthcare will be a part of future care, where will consumers and providers go with virtual offerings moving forward?
Most providers who were not on the cutting edge of providing virtual care delivered interim solutions as opposed to full-fledged, strategic offerings.
Virtual health in the future has much promise to expand into on-going monitoring and continuous (on your terms) relationships with your doctor. Integrating home devices and medical kits, predictive AI, managing chronic care conditions, are all on the horizon. However, it will take years for those items to reach critical mass to those who will benefit from it most. A bridge strategy is needed.
- What do your patients want from virtual care?
- How does virtual care fit within your current offering and current healthcare journey?
- What aspects of your virtual offering are scalable and long-term versus short-term fixes?
WD Partners recently had the opportunity to work with a brand that is bringing this bridge strategy to virtual healthcare. We partnered with CareDirect on a project where we reimagined the consumer and provider experience while improving the scalability of a virtual healthcare solution called Optimized CareSpace. Through research with doctors, key personnel and patients, we were able to overhaul form factor designs to communicate a more approachable, connected and expert virtual service.
The solution includes personal assistance to guide consumers who are not accustomed to digital technology and are already not feeling well and may be confused. The solution also provides connected diagnostic tools that provide vital information to the physician to be able to make a more informed diagnosis.
As the virtual healthcare adjustment time period ends, it’s now time for providers to determine the relevant strategy that’s right for them. It’s still early enough in the virtual healthcare timeline for providers to make moves on the spectrum of involvement and level of offering. Where does your brand want to position itself? Brands should focus on the opportunities with their current set of patients and future potential patients. Identify the types of care that are a good fit for their brand and virtual care. While virtual care is expected to grow and expand long-term, brands can effectively position themselves for the future with a future vision and a bridge strategy? We’re excited to help providers navigate the journey.