Amazon Won, Now What?

For most of the last decade, it was Amazon versus the world of brick-and-mortar. Now, the competitive challenge is no longer complicated to define: Amazon is one of the fastest growing companies in the history of American business.1 And this growth story—unprecedented, immense, rocket-like, (choose your superlative!)—does not come with a happy ending for most...

Does Walmart have a Love/Hate Problem?

It simply didn’t make sense at first blush: About half the people said they loved Walmart; the other half said they don’t. Even more confounding, such sharp customer polarization often hinged on the same metric: customer service. How did the world’s largest retailer manage to measure up to half the people, even as it failed...

The Amazon Formula for Delivering What Consumers Want

Amazon isn’t an easy competitor to predict. After all, much can be gained by analyzing how Amazon pulled such a victory off. Therefore, we want to review the three things Amazon not only did right, but the three things consumers now want most. We asked 4,000 consumers what brand attributes they consider to be most...

The Naughty or Nice List

As we prepare to put a bow on 2019, we thought it would be fitting to ask the experts (our own WD associates) which brands they'd put on the naughty or nice list. In no particular order, here are a few brands that are standing out for all the right or wrong reasons. Naughty Abercrombie...