You would think it would be impossible for the definition of “restaurant” to change. It’s a fairly straightforward concept. restaurant (noun) – a place where people pay to sit and eat meals that are cooked and served on the premises Well, all apologies to Merriam-Webster, but it’s not that simple anymore. Yet at the same...

People want food at malls and shopping centers. Not boring food courts. Real flavor-town foodie food. If you missed our white paper where people said as much, here you go. Now is the time to take food even deeper into today’s retail world. The dying brands in retail today have proven this isn’t the time...

For most of the last decade, it was Amazon versus the world of brick-and-mortar. Now, the competitive challenge is no longer complicated to define: Amazon is one of the fastest growing companies in the history of American business.1 And this growth story—unprecedented, immense, rocket-like, (choose your superlative!)—does not come with a happy ending for most...

It simply didn’t make sense at first blush: About half the people said they loved Walmart; the other half said they don’t. Even more confounding, such sharp customer polarization often hinged on the same metric: customer service. How did the world’s largest retailer manage to measure up to half the people, even as it failed...

Amazon isn’t an easy competitor to predict. After all, much can be gained by analyzing how Amazon pulled such a victory off. Therefore, we want to review the three things Amazon not only did right, but the three things consumers now want most. We asked 4,000 consumers what brand attributes they consider to be most...

The state of the industry can be summarized in one word: Reformation. Consumer preference is shifting faster than we can say “Hey Alexa”, brand awareness is rapidly eroding, and the market is being dominated by niche brands birthed from the ecommerce and social media boom. And to top it all off, we are truly in...