Many consumers are unaware that retailers are tracking them via facial recognition, cell phones and other invasive methods to follow different shopping habits. Companies collect this data and determine the optimal place for endcap displays and what products to advertise in each area of the store. Do you feel this is a violation of consumer...
With more and more states toying with the idea of making marijuana legal (for medical or recreational purposes), it’s only a matter of time before dispensaries start popping up everywhere. Some are putting an emphasis on the entire cannabis buying experience, including elevating the in-store environment. Share
Scott Galloway, a professor of marketing at New York University’s Stern School of Business, said “Stores may have found the vulnerable soft tissue of Amazon: its lack of stores. This is the revenge of the brick.” Share
Before you know it Generation-Z (those born after 1995) will be your prime target with the oldest in the generation turning 20 next year. You’ll need to learn what appeals to them and what doesn’t in order to gain their loyalty. Share