The pandemic accelerated everything already in acceleration. Then we came out of lockdown and it was like the brakes failed—change came faster than ever. The idea of a self-contained, physical store no longer held. The flurry of options available to consumers have since, like a Supernova, exploded into a thousand pieces. You can shop anywhere, anytime, and in any way you choose, and then some. Pick-up-at-a-dark-store, touchless checkout, one-hour delivery, mini local shops, pop-ups, brand trucks… everything blew up… again.
WD asked thousands of consumers across the universe to divulge their new shopping preferences. Attendees at RetailSpaces in September got in-depth preview of WD’s upcoming white paper: Retail Supernova — A New Star Is Born.